![]() Who uses Azure AD B2C?Īny business or individual who wishes to authenticate end users to their web/mobile applications using a white-label authentication solution. ![]() It allows businesses to build customer facing applications, and then allow anyone to sign-up and into those applications with no restrictions on user account. It is built on the same technology as Azure AD but for a different purpose. It takes care of the scaling and safety of the authentication platform, monitoring, and automatically handling threats like denial-of-service, password spray, or brute force attacks.Īzure AD B2C is a separate service from Azure Active Directory (Azure AD). ![]() Your customers use their preferred social, enterprise, or local account identities to get single sign-on access to your applications and APIs.Īzure AD B2C is a customer identity access management (CIAM) solution capable of supporting millions of users and billions of authentications per day. Azure Active Directory B2C provides business-to-customer identity as a service.
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